When it comes to designing your company/business logo, you have to make sure you’re 100% committed to the design before you start slapping it on everything you print, ship, or create.
A logo acts as a identification card for your business. Just like the golden arches, purple and orange boxes, or that bright red soda can.
The images last forever!
If you are smart, you will commit to a logo that defines your personality. It will be easier for customers to accept you as a trusted brand, if they feel the logo represents YOU.
Not just you the company, but you the individual.
When you pour yourself into everything you create, your business adopts those same traits & passions. The business becomes an extension of yourself.
Most companies go for the cool factor, or try to design a logo that looks over the top professional. If that design fits your personality, then roll with it.
But if you are doing it all for the wrong reasons, because someone said so, or you feel it fits the status quo a little better, then it won’t take long before you regret your decision, and want to make a change.
Unfortunately, unless it’s really early in the start up phase, it will be hard for you to erase your current logo, and try to create a new one. You’ve already started branding your business, and that logo will act like a birthmark, and follow your company everywhere!
When I sit down with a client that is looking to have a logo designed, I actually want them to talk about themselves first.
I want to know their likes, hobbies, or what their favorite movie is.
By browsing a potential customers Facebook profile, I can get a pretty accurate idea of the type of logo they’re looking for.
Building a logo around the individual is much easier than building the individual around the logo.
Here are three suggestions I give everyone that is looking to design a logo for their new venture.
1) Find Some Examples
It is easier for both the client, and myself as the designer, to have a general idea, and an example to work off of from the start. I tell my clients to take a day or two and cruise the web looking for an existing logo that stands out, and fits their desired look and feel. Try to find at least five examples, and then we’ll sit down, mash all five together, and pick the traits out of each we like most.
2) Pick Your Colors
Humans actually apply feeling towards certain colors. Blue is often perceived as trusting, green reflects money or success, and orange often depicts a product that’s affordable or less expensive than its competitor. But, most importantly, pick colors that you like. If you are turned off by yellow, don’t use it. If you love black, than use it! It’s that simple. Just keep in mind how the finished product will be looked at through the eyes of your customers.
3) Hire a Professional
I know this sounds like a shameless plug for my business, but I can’t tell you how many times I’ve been asked to design a new logo, or adjust the features in an existing one. Not only was that company willing to pay me for the re-design, but they also had to pull calendars, pens, hats, and t-shirts that displayed the old, less attractive logo. That’s a huge undertaking, and not cheap! Hiring a professional serves two purposes.
First, you are ensuring that someone talented, and knowledgeable is behind the keyboard, and they are giving your logo as much attention as they would if they were designing their own.
Second, a great designer will be honest with you, and speak up if they feel your requested design is way off the mark! I’ve told clients in the past that there designs don’t convey what they do or who they are. This is sometimes difficult, because the design might have been created by the actual client, or a close member of the family. But, once I talk to them, and explain the importance of having a logo that converts, and draws attention, they usually agree, and we can move on from there.
As an entrepreneur, you are already a person who has accepted the law, and rules, of the business world. Designing the perfect logo fits in right around the top of that list. It is probably one of the most important decisions you will ever make, yet most people fail to put as much thought in logo design as they do the color of their curtains!
Be 100% committed to your design, and make sure it’s a reflection of who you are.
The next step is to paste that bad boy on everything that leaves your doors.
Build brand awareness, and the trust factor will follow.
Are you try to come up with the perfect logo for your small business?
If so, give as a chance to join your team! Call us at 815.441.2219
We’d love to work with to create magic!
Thanks again for listening to our Bent Business babble.