It’s true! Google is huge, and if you want to play in their sandbox, you have to take advantage of what they offer. Google Places, now transformed into Google+ Local , is an awesome way for small businesses to claim their place (location) in this world!
If you own a smartphone, you know how handy that little thing can be when you are trying to find tonight’s hot spot! Finding businesses using Google`s search network has become so popular that the closest search network, Yahoo, is way out of arms reach!
80% of buyers still spend their hard earned money within 10 miles of their home or work.
Why make it hard for them to find you?
When you approach local search, and before you attempt to create any listings, you must make sure you have all the essentials on hand.
Name of your business
Physical business address (avoid P.O. Boxes)
Keyword rich business description (what terms would a prospect use to find your business on Google search?)
List of services, products, or offerings
Photographs/Videos (Engage & provide you visitors with an inside peek!)
Website, Facebook, Twitter, etc. links (proof that your business is genuine)
Once you have all of this, visit Google+ Local, and build the most important citation first. After that, get moving on the rest.
Don’t turn a blind eye to the importance of creating these listings. It’s estimated that by 2015, more searches will take place on mobile phones than laptops or desktop computers.