What’s the big idea? What makes your product or service different?
If you sell Product A and three other places sell Product A and there’s no definitive difference, you need to create one. You need to sell me your passion and uniqueness…not just your product.
“Need electrical repair? Call Bob.” Okay. That’s great, Bob. But why should I call YOU, and not your competitor?
If you’re only able to tell me that you’re the cheaper option…that’s not good enough.
The world is a crowded place. You’re no longer competing with a competitor’s message via a billboard, radio spot, or print ad in the local rag. Messages are digital…Facebook, YouTube, Instagram, Snapchat, Twitter.
How loud is your bullhorn? Get creative. It’s your only option. ~Andy