emotion

The Passion of the Purchase! A Valentine’s Day Special

February 14th is always a day when the sale of chocolate in the shape of hearts, sugar-coated candies with provocative sayings, and fine wines […]

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5 Categories Every Client or Customer Fits Into

Bill Bachrach in his famous book, Values Based Selling, noted that there are only five categories a customer, or in his case a client, […]

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