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Make Them An Offer They Can’t Refuse: A Lesson In Mafia Business Ethics

“I’m going to make him an offer that he can’t refuse.” ~Don Vito Corleone The movie The Godfather anchored this phrase in concrete as […]

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What the beer industry can teach us about effective advertising

Every customer has a certain criteria that must be met before making a purchase decision. The cool thing is, you have the ability to […]

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