success

Advertising Rules of Engagement: 6 Ways to Improve Target Accuracy

Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]

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Make Them An Offer They Can’t Refuse: A Lesson In Mafia Business Ethics

“I’m going to make him an offer that he can’t refuse.” ~Don Vito Corleone The movie The Godfather anchored this phrase in concrete as […]

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Is A Website Necessary for My Business to Thrive?

Everyday someone approaches me with a question about building a website for their business. They want to know if it’s a smart investment, and […]

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How To Sell Anything, Anytime & Anywhere

A very successful individual let me in on the secret to his enormous success. This man was rich beyond any of our dreams. His […]

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Why Your New Year’s Resolution Will Fail and How to Fix It (acronym included)

What is a New Year’s resolution? A reflection on the year past has all of us scrambling to institute some form of change in […]

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