I snagged these 4 “must answer” questions from a very influential book I just finished reading titled The Secret Weapon of a Master Direct Response Online Copywriter.
These questions may seem simple to answer at first, but my guess, is that you’ve never put much thought into it.
I know that I hadn’t!
But if you really want to focus on spending your marketing and advertising dollars wisely, you have to understand that the answers you will provide will not only save you gobs of cash, but will increase your monthly profits.
Print this card out, laminate it, and reference it anytime you attempt to express what it is you really do!
(Click on the image for a larger view)
P.S. If you need any help coming up with the answers, give me a call! I’d love to help you focus in on the true value your business provides. ~Andy