It’s easy to switch things to auto-pilot!
Often we are content with the way our business is running. Maybe we don’t see huge changes from month to month, but we are breaking even, and feel there is really no need to fix something that isn’t broken.
But something tells me you didn’t venture out into the world of creative freedom with the thought that you were going to be just like everyone else.
As entrepreneurs we strive to be different!
We want the success that only comes from being our own boss, and making the decisions that impact our future.
If you feel like your business creativity has gone stagnant, it might be a good time to make some changes.
Start by asking yourself…
What change in my business would bring the greatest positive result?
Don’t answer too quickly!
Take some time to do a little research. My best advice would be to attend some form of social gathering, and just start listening. Eavesdrop is you have to, but soak up everything you hear that pertains to a product, or service, you may be ready to offer.
The easiest thing to sell, is something that solves a problem. In marketing it’s referred to as a “pain point.” If you can create something that relieves a discomfort, or solves a problem, than you are on your way to stardom!
You don’t need to concoct the latest diet pill, or the new ab machine, but the exercise industry is a perfect example of why, we as self conscious humans, are so quick to make a purchase decision that promises tighter buns, or a flat stomach!
Maybe it’s not the widget you sell that needs changing. Maybe your business just needs a facelift.
Build an outdoor seating area, introduce a new color scheme, or create a theme that’s unique to your small town.
By changing the atmosphere a little, you’d be surprised how past patrons view your business as something new! Even large franchises change things up every once in a while.
It might be the logo, color, or USP (Unique Selling Proposition).
Caution: If you are not 100% satisfied with the change you are about to make…STOP! Many of businesses have self-destructed because they came up with a lackluster model, and left their existing customers asking why they changed anything in the first place.
You have to be dedicated to change, and it has to feel right.
It might be a good idea to start out with something small.
Introduce a new dish on the menu, or liven things up with a weekend band, or new drink special.
Whatever it is, it’s new!
That small change just might be the spark you needed to ignite the flames of creativity!
You know yourself best. As entrepreneurs, we posses the unique ability to sense when something needs revamping. Our imagination comes with a fuel gauge, and when we begin to reach “E” we desperately search for a new energy source.
The act of writing our own story, can’t be outsourced. Only we can find what’s missing, and hopefully replace that void with something awesome!
Do me a favor, and don’t settle for ordinary.
Dig down deep, and create something that leaves a lasting image, and depicts what it truly means to be different!
Stephen Covey, author of The 7 Habits Of Highly Effective People, said it best:
Through imagination, we can visualize the uncreated worlds of potential that lie within us. Through conscience, we can come in contact with universal laws or principals with our own singular talents and avenues of contribution, and with personal guidelines within which we can most effectively develop them. Combined with self-awareness, these two endowments empower us to write our own script!”
Another post in the books!
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Beam me back home Scotty!
photo credit: Darwin Bell via photo pin cc