Truthful selling: 4 trust-building copywriting tactics
“So how do I know that what you are telling me is true?” I am sure you’ve wanted to yell that same question at […]
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The biggest problem that’s destroying your organization’s bottom line
This morning I attended a short workshop that was designed to instruct business professionals how to engage with their employees to create a stronger […]
Read MoreEveryone Dies in a Price War! Unless You Have These 4 Tricks Up Your Flack Jacket Sleeve
I guess not everyone. The customer is usually the only person who makes it out with all of their limbs and a steady heart […]
Read MoreHow Lowering Prices Could Cripple Your Business
It sounded like a great idea at the time, but it could be the worst decision you’ve ever made! Prices can either make us […]
Read MoreWhat the beer industry can teach us about effective advertising
Every customer has a certain criteria that must be met before making a purchase decision. The cool thing is, you have the ability to […]
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