quality

Truthful selling: 4 trust-building copywriting tactics

“So how do I know that what you are telling me is true?” I am sure you’ve wanted to yell that same question at […]

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The biggest problem that’s destroying your organization’s bottom line

This morning I attended a short workshop that was designed to instruct business professionals how to engage with their employees to create a stronger […]

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Everyone Dies in a Price War! Unless You Have These 4 Tricks Up Your Flack Jacket Sleeve

I guess not everyone. The customer is usually the only person who makes it out with all of their limbs and a steady heart […]

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How Lowering Prices Could Cripple Your Business

It sounded like a great idea at the time, but it could be the worst decision you’ve ever made! Prices can either make us […]

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What the beer industry can teach us about effective advertising

Every customer has a certain criteria that must be met before making a purchase decision. The cool thing is, you have the ability to […]

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