The Marketing Power of a Press Release: 7 Tips for Making it Count

18 February 2015
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I cannot overstate the awesome impact of a well-written and well-timed press release.

Has something ever happened within your business that makes you want to grab a bullhorn and shout it from the rooftops?

Awards, new products, employee accomplishments, new ownership, façade improvements, website launch, all of these milestones are news worthy. But here’s the catch. Local and national news organizations can’t cover stories that they don’t even know exist.

5267464508_7326039635Authoring a press release is not only smart, but it needs to be deeply rooted in your long-term marketing strategy. Ignoring the power of dissemination through a press release is like saying…

“My business accomplishments aren’t really that important…let’s keep it to ourselves.”

Press releases are no longer confined to your local rag or AM radio station. Websites like exist to help spread your message on a broader scale. Google News, Yahoo! News, and MSN are all looking to publish stories that provide value to their readership. This increase in online recognition will help boost your digital visibility and your rankings within popular search engines.

WARNING: Submitting a single release is not going to crack open the floodgates.

As you begin to schedule your releases, overtime your brand will become more recognizable. It’s like fishing with just one pole versus casting out 2 or 3 lines. You’ll increase your rate of success with each additional piece of bait in the water.

But there are a few things you need to understand before you launch Operation Press Release 2015.

  1. Write newsworthy content

Never submit a release that lacks the impact reporters are looking for. If your kid gets an A on his math test, just hang it on the fridge.

  1. Strong headlines

Your headline gets noticed first. If it’s not strong enough to draw the reader into the rest of the story, chalk it up as a failed attempt to create some “buzz.”

  1. Add links back to your website

Remember, we’re authoring our releases for online dissemination. Hyperlinks serve zero purpose in print, but can make a huge difference online. Give them the key that opens the door to your business.

  1. Include contact information

This seems like a no-brainer, but don’t forget to include your contact information in the release. If a reporter needs more meat to back up the story, who should they call?

  1. Spellcheck

If it wasn’t for spellcheck, I don’t think I would have a business. It’s a simple tool that can save you from extreme embarrassment, or worse…being totally ignored. Use it.

  1. Keywords

Select keywords that best describe the content and topic of your release. Repeat these words throughout your text. Don’t sound like a robot, but spend some time thinking about what the “Average Joe” would type in a search engine when mining for more information about your business or industry.

  1. Create an impact

How is the information you’re providing impacting the lives of others? Is it boosting your local economy? The details matter. Don’t express an accomplishment without providing the end result. Because of this…this will happen.

These 7 tips are in no particular order. Each one is just as important as the next. Never overlook the positive benefits associated with a press release. It’s never a good thing to be labeled as “The Best Kept Secret.”

Tell the world what you’ve been up to! They’re dying to know.


 P.S. Don’t have time to author your own press release? We’ve got you covered! Our writers work fast to ensure your information is ready for distribution. We also offer advanced distribution options through, social media, and email. All that we require from you, is the information necessary to get started.

We’ll take it from there.

Give us a call at 815-441-2219 or email [email protected]
photo credit: Google Main Search via photopin (license)

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