newspaper

How to build buzz: 7 ways to increase media attention

We all want to draw in more attention to our business, organization or non-profit. It sounds easy enough! Author a press release, send it […]

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Top 5 Ways To Track Your Advertising And Stop Wasting Money

 A piece of advertising that can not be tracked is a complete waste of money. What do I mean? Well let me put it […]

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How to Beat the Fear of Creating an Ad That Stinks

  There you are, sitting down to draft your quarter page ad for the next run in the local paper, and you hit that […]

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How to Construct a Press Release That Makes You Money

Reporters do not care about your business. OK. That may sound harsh, but it’s the truth. Reporters are thirsty for a great story. They […]

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Advertising Rules of Engagement: 6 Ways to Improve Target Accuracy

Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]

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