perception

The 5 Factors of Great Customer Service

In their defining book, Delivering Knock Your Socks Off Service, authors Thomas K. Connellan and Ron Zemke detailed the five criteria for providing your […]

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The greatest marketing tip of all time

Marketing is simple when you begin to understand that the first product you need to market is yourself. Before I get into the meat […]

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Miley Cyrus Stole Something from Me Last Night

There is a huge difference between grabbing attention, and stealing someone’s time! I am all for taking action to stand out from the crowd, […]

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How to Avoid Selling Stale Doughnuts

  I am about to assign you some homework. This exercise is going to take you approximately ten minutes, but could earn you up […]

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Advertising Rules of Engagement: 6 Ways to Improve Target Accuracy

Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]

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