2012 December

What exactly is it you do? This marketer`s reply to a popular question

As a marketing consultant, you would think that it would be easy for me to develop a clearly defined description of what I actually […]

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The importance of doing what you’re doing, but doing it better! Get it?

How many times have you tried something, and when it didn’t work, you completely ditched it? In marketing your ditched efforts tend to be […]

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If your business is not functioning like an umbilical chord, then it’s time to sever it!

If your business has morphed into a cash flow resource, and no longer provides you with nourishment, I’m sad to say that you’re doing […]

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