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There Are No “New” Methods for Marketing Your Business

The methodical approach to marketing remains the same since the dawn of the advertising age. You develop a product, research the demand, define your […]

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1 Product…Sold 10 Different Ways: Are you doing all you can to sell more stuff?

  Ready…aim…FIRE! When you are designing your advertising, you have to be aware of your targeted audience. For example, if you are in the […]

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The Two Questions You Need To Answer Before Calling Yourself A Business

If I asked you who your ideal customer was, and you responded by confidentially saying…  “Everyone!”  I would be forced to whip out the […]

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5 Categories Every Client or Customer Fits Into

Bill Bachrach in his famous book, Values Based Selling, noted that there are only five categories a customer, or in his case a client, […]

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