fear

I am a freak: 10 things you need to know about me before we start working together

I am a freak. And yet you want to work with me. And I want to work with you too. But in order to […]

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How to Leverage the Fear of Loss to Sell More Stuff

“In less than 24 hours, this offer will expire. I wanted to keep it available for at least a week, but the demand was […]

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How To Overcome the Fear of Failure: 6 Tools for Increasing the Probability of Success

It plagues all of us at one point in our lives. The fear that our efforts will result in another failed attempt not only […]

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The Passion of the Purchase! A Valentine’s Day Special

February 14th is always a day when the sale of chocolate in the shape of hearts, sugar-coated candies with provocative sayings, and fine wines […]

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5 Categories Every Client or Customer Fits Into

Bill Bachrach in his famous book, Values Based Selling, noted that there are only five categories a customer, or in his case a client, […]

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