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5 Lies we tell ourselves when our business starts to fail

It happens to every entrepreneur at least once. Business is a fickle thing. First, an idea is hatched. A passion is ignited that leads […]

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I now present to you…The Golden Rule of Effective Marketing

Like all great things, there’s always going to be someone out there who ruins it for the rest. And in marketing, that person is […]

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There Are No “New” Methods for Marketing Your Business

The methodical approach to marketing remains the same since the dawn of the advertising age. You develop a product, research the demand, define your […]

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What exactly is it you do? This marketer`s reply to a popular question

As a marketing consultant, you would think that it would be easy for me to develop a clearly defined description of what I actually […]

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