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7 quick tips to writing a bad-ass sales letter

Does snail mail still work? With the ever-growing mass of junk email recipients are receiving these days, the traditional sales letter is making a […]

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Email Tip #2: Signature Blocks

What does your email signature block look like? If you’re like most people, you’re sticking with the widely accepted; first name, middle initial, last […]

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How Lowering Prices Could Cripple Your Business

It sounded like a great idea at the time, but it could be the worst decision you’ve ever made! Prices can either make us […]

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How to Leverage the Fear of Loss to Sell More Stuff

“In less than 24 hours, this offer will expire. I wanted to keep it available for at least a week, but the demand was […]

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Advertising Rules of Engagement: 6 Ways to Improve Target Accuracy

Time, repetition, and a ton of research goes in to creating effective advertising. Notice that I didn’t throw money into that equation. Advertising is […]

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