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Sam Walton Was a Spy! 5 Ways to Perform Competitive Research

  Sam Walton was well-known for his covert shopping sprees to competitive businesses like K-Mart and Price Club. His missions revealed weaknesses in his […]

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The Two Questions You Need To Answer Before Calling Yourself A Business

If I asked you who your ideal customer was, and you responded by confidentially saying…  “Everyone!”  I would be forced to whip out the […]

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What exactly is it you do? This marketer`s reply to a popular question

As a marketing consultant, you would think that it would be easy for me to develop a clearly defined description of what I actually […]

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